30 Best Amazon PPC Software To Increase Online Sales

Are your Amazon pay-per-click (PPC) campaigns struggling to stay afloat in the sea of fierce competition? Do you need help with keywords, bids, and ad performance?

Understanding the process of PPC campaigns is crucial; it’s about much more than just attracting clicks. It involves a delicate balance of keyword selection, bid management, and performance analysis. 

This is where the best Amazon PPC software steps in, providing a platform to not only manage but also optimise these campaigns efficiently.

To assist you in finding the right software, we’ve curated a list of top-tier Amazon PPC software in the market. Whether you’re a seasoned seller or new to the platform, this compilation is your pathway to making informed decisions about your PPC strategies.

#1. Best Amazon PPC Software – Scale Insights

Image Credit: Scale Insights

Website:https://scaleinsights.com/ 
Contact:Sales: training@scaleinsights.com
Customer support: training@scaleinsights.com
Price:78 USD – 688 USD per month
Services Offered:AI Automation
Fully managed campaigns
Keyword campaigns
Dynamic bidding algorithm
Placement algorithm

Scale Insights™ redefines Amazon PPC automation with its innovative Scale-matic Tech, setting a new standard in AI automation. Designed by successful 8-figure Amazon FBA Business Owners, it provides unparalleled control over advertising investments. 

It simplifies managing massive campaigns, allowing advertisers to handle multiple vast Amazon PPC campaigns effortlessly. Its AI automation is tailored for PPC strategies, offering an experience similar to having a dedicated 24/7 marketing team. 

With features like dynamic real-time bidding, uncovering high-converting keywords, and comprehensive insights correlating organic sales, PPC, and promotions, Scale Insights™ transforms the way businesses approach Amazon advertising. 

It’s a game-changer for those seeking to maximise return on investment (ROI) with detailed, real-time analytics and custom AI-driven strategies​​​​​​​​​​​​​​​​​​​​.

#2. Teikametrics

Image Credit: Teikametrics

Website:https://www.teikametrics.com/
Contact:Demo on website
Price:Free – 499 USD per month
Services Offered:Ad management overview
Listing optimisation
Ai automation
Data aggregation and reporting

Teikametrics uses AI-powered technology to fuel Amazon growth, featuring goal-based campaign creation, algorithmic keyword bidding, and automated keyword actions. It offers a unique product, Flywheel 2.0, connecting and optimising businesses for smart, strategic growth. 

Teikametrics provides AI-powered advertising management services to maximise sellers’ and brand owners’ potential. Flywheel 2.0 automates campaign creation, keyword targeting, and bidding workflows.

It also offers unified analytics and hourly data analysis across all dimensions of your marketplace business. This software is excellent for businesses seeking AI-driven, comprehensive Amazon PPC management​​​​​​​​​​​​​​​​​​​​​​​​.

#3. Quartile

Image Credit: Quartile

Website:https://www.quartile.com/
Contact:https://www.quartile.com/contact-us
Price:Request for quote
Services Offered:Machine learning
Automated ads management
Unified campaign reporting
Account integration
Dedicated customer service

Quartile is the world’s largest retail media optimisation platform, offering a comprehensive cross-channel ad platform. It features flexible campaign structures and advanced rules-based optimisations for maximum performance. 

Quartile’s patented optimisation technologies include six proprietary machine learning technologies across various online marketing channels. It offers unified reporting, seamless account integration, and dedicated customer services.

Quartile’s AI and machine learning capabilities enable automation and optimisation to the individual product and keyword level. Quartile is best suited for businesses seeking a robust, AI-driven approach to Amazon PPC and cross-channel advertising​​​​​​​​​​.

#4. RepricerExpress

Image Credit: RepricerExpress

Website:https://www.repricerexpress.com/
Contact:support@repricer.com
Price:64 GBP – 949 GBP per month
Services Offered:API automated imports
API automated reports
Custom repricing reports
Amazon Buy Box Predictor
Profitability dashboard

RepricerExpress is the go-to solution for automated Amazon repricing, helping sellers increase sales and maximise profits. A standout feature is its ability to boost chances of winning the Buy Box, a crucial factor since 82% of Amazon sales occur there. 

RepricerExpress offers a variety of repricing strategies, allowing you to tailor your approach to different types of competitors, whether they’re Amazon, FBA, MFN, or Buy Box Sellers. The software also aims to increase your profits by adjusting prices based on stock levels and competitor activities. 

Additionally, it offers valuable competitor insights, helping you make informed decisions to outsmart your rivals. The setup is straightforward, and the customer support is highly praised, making it an excellent choice for sellers who value time efficiency and competitive edge​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​.

#5. Downstream

Image Credit: Downstream

Website:https://www.downstreamimpact.com/
Contact:enterprisesalesteam@junglescout.com
Price:Request for quote
Services Offered:Retail InsightsMarketing intelligence
Ad accelerator
Digital shelf analytics

Downstream is an Amazon advertising and analytics software renowned for its enterprise-level solutions. It’s designed to help large brands and enterprises measure, manage, and optimise their e-commerce advertising campaigns. 

Downstream’s machine learning algorithms provide advanced advertising analytics and automation, making it a trusted choice for global brands. It’s particularly effective for managing massive advertising campaigns across extensive product catalogues. 

Jungle Scout’s acquisition of Downstream aims to integrate its advanced advertising automation and analytics into the Jungle Scout platform, offering users the best Amazon PPC software and comprehensive insights and actions to improve their Amazon business. 

This integration suggests that Downstream is a powerful tool for large-scale sellers and brands looking to amplify and scale their PPC performance efficiently​​​​​​​​.

#6. Kinetic by Viral Launch

Image Credit: Viral Launch

Website:https://viral-launch.com
Contact:service@viral-launch.com
Price:59 USD – 170 USD per month
Services Offered:Product discovery
Market Intelligence
Keyword research
Competitor intelligence
Listing Analyzer

Kinetic is a cutting-edge Amazon PPC tool from Viral Launch designed to simplify and supercharge advertising campaigns. It offers polished campaign performance monitoring, in-depth keyword insights, and automatic bid adjustments to accelerate sales and boost brand visibility. 

Kinetic’s rule management allows for precise PPC campaign automation, allowing sellers to opt for automatic, manual, or paused rule states. Its unique layouts – Product View and Campaign View – offer granular ASIN insights and advanced campaign management. 

Kinetic’s standout feature is its ability to propel organic rank through PPC, helping sellers strategically manage ad spend and target keywords for maximum sales impact. This tool is ideal for sellers seeking deeper insights and control over their PPC strategies​​.

#7. SellerApp

Image Credit: SellerApp

Website:https://www.sellerapp.com/
Contact:support@sellerapp.com
Price:Free – 49 USD per month
Services Offered:PPC tools
Listing optimisation
Profit checker
Keyword explorer
Keyword ranking tracker

SellerApp is a comprehensive tool designed to supercharge Amazon businesses. It’s a single platform offering multiple capabilities, including advanced product intelligence and keyword research. 

This helps discover high-potential, low-competition products and niches, vital for boosting sales and brand awareness. Its AI automation provides granular control over PPC tools, ensuring long-term profitability. 

Additionally, SellerApp includes a profitability calculator for real-time sales, costs, and profit tracking, and business monitoring for revenue and advertising performance insights. This all-in-one solution is perfect for sellers seeking a versatile and intelligent approach to Amazon PPC management​​​​​​​​​​​​​​​​​​.

#8. Perpetua

Image Credit: Perpetua

Website:https://perpetua.io/
Contact:hello@perpetua.io
Price:250 USD – 550 USD per month
Services Offered:Amazon DSP managed service
Commerce business intelligence
Amazon marketing cloud
Video advertising
Influencer marketing

Perpetua is a retail media optimisation software that empowers business growth through remarkable ad performance. It streamlines workflows and drives impactful advertising optimisation strategies on Amazon and other marketplaces. 

Features include automated campaign creation, execution, and optimisation, allowing sellers to focus on strategic objectives like growth, profitability, and brand awareness. Perpetua’s customisable bidding algorithms and smart recommendations ensure efficient ad spend and profitable market share growth. 

Its enterprise-level reporting measures the true impact of advertising spend across channels, providing valuable insights for business performance. Perpetua is ideal for sellers seeking to automate and enhance their advertising efficiency​​​​​​​​​​​​.

#9. Ignite by Seller Labs

Image Credit: SellerLabs

Website:https://www.sellerlabs.com/ignite/
Contact:Contact on website
Price:1,499 USD 3,499 USD
Services Offered:Ads management
Paid social media ads management
Creative services
Advertising analysis

Ignite by Seller Labs offers tools tailored for Amazon advertising success. Its key features include campaign copy, enabling merchants to replicate profitable Amazon campaigns, including search terms, bids, and keywords. 

Its suggestion automation saves time by optimising suggestion approvals, using AI algorithms to analyse historical campaign performance. The platform also offers tools for garnering Amazon product reviews and managing inventory and financials, providing insightful reports on profit margins. 

Other notable features include auto-to-manual keyword suggestions, bulk actions, extensive campaign data analysis, ad scheduling, and a comprehensive advertising dashboard. Ignite Plus, an extension of Ignite, caters to larger merchants with advanced dashboard insights and enhanced support​​​​​​.

#10. AdBadger

Image Credit: AdBadger

Website:https://www.adbadger.com/
Contact:Demo on website
Price:Request for quote
Services Offered:PPC management
PPC coachingCampaign audit

Ad Badger is one of the best Amazon PPC software tools that simplifies the process of scaling businesses and boosting revenues. It is designed to be user-friendly, enabling sellers to manage their PPC campaigns effectively without needing to be experts. 

The software offers smart automation to reduce advertising cost of sales (ACoS) and reclaim wasted ad spend. Additionally, it provides an Amazon PPC course for quick mastery. 

Ad Badger is unique in its bid optimisation, using a proprietary algorithm for micro bid adjustments, and features a negative keyword tool to eliminate unproductive keywords automatically. This tool is ideal for sellers looking to manage and optimise their Amazon campaigns efficiently​​​​.

#11. Profit Whales

Image Credit: Profit Whales

Website:https://profitwhales.com/
Contact:official@profitwhales.com
Price:Request for quote
Services Offered:PPAC management
DSP ad services
Product ranking
PPC audit

Profit Whales specialises in PPC automation, offering a comprehensive suite of tools for Amazon advertising. Key features include product targeting optimisation, automatic addition of new and negative keywords, and keyword optimisation.

Its dayparting feature allows sellers to optimise ad spend based on the best-performing times. Profit Whales also provides a Scan PPC tool for auditing campaign mistakes. 

The software offers four distinct optimisation strategies for different stages of product lifecycle and business goals, backed by data-driven algorithms for bid and product attribute targeting optimisation. This makes Profit Whales a versatile tool for various advertising needs on Amazon​​.

#12. AMZ Tracker

Image Credit: AMZ tracker

Website:https://www.amztrackers.com
Contact:Contact on website
Price:50 USD – 400 USD per month
Services Offered:On-Page Analyzer
Super URLs
Vipon Promotional Products
Sales Tracking
Rocket Reply-Email

AMZ Tracker is a multifaceted Amazon toolkit designed for both offensive and defensive strategies in selling. It aids in quickly achieving first-page rankings and maintaining them through promotions, conversion rate optimisation, and competitor analysis. 

The software includes a defensive suite to manage negative reviews and protect against malicious competitors. AMZ Tracker’s Intel Suite offers continuous market and competitor data, essential for maintaining a competitive edge. 

Additional features include keyword tracking, Super URLs for off-Amazon traffic, and VIPON for product promotions. The tool effectively increases conversion rates and provides comprehensive Amazon market insights​​.

#13. RevenueWize

Image Credit: RevenueWize

Website:https://www.revenuewize.com/
Contact:Contact on website
Price:119 USD – 299 USD per month
Services Offered:PPC management
Keyword Boosting
Performance Reports
Structure Analysis
Personal On-boarding
Monthly account review

RevenueWize emerges as one of the best Amazon PPC software, offering an effective campaign manager for PPC optimisation. It simplifies PPC management on Amazon, enabling sellers to reduce ACoS while increasing sales. 

The software features tools for eliminating wasted spend, uncovering hidden potential, and saving valuable time. Its powerful reporting provides all the necessary data for making effective business decisions. 

RevenueWize stands out for its complete control over campaigns and bid recommendations tailored to hit target ACoS. The software even offers ad spend analysis, placements optimisation, and impressions analysis, ensuring you never miss an opportunity to increase sales and profits​​​​​​​​​​​​​​​​.

#14. Ad Razor

Image Credit: Ad Razor

Website:https://adrazor.net
Contact:Contact on website
Price:125 USD – 195 USD per month
Services Offered:Optimise Seller
Central Automatic daily update of data from the Amazon API
Intuitive colour coding of ACoS Data
Product Level Analysis
Amazon Approved Bulk Upload File Creation

AdRazor is designed to make Amazon PPC faster, more intuitive, and profitable. It enables users to quickly isolate high-ACoS search terms and identify those generating zero sales. 

The software is known for its flexibility and powerful filtering, which helps analyse advertising data to uncover profit-generating gems. 

A unique feature of AdRazor is its historical data analysis beyond the 60-day limit, offering a deeper context for decision-making. The software maintains total user control, creating bulk upload files in Amazon-approved formats for easy review and upload. 

This control ensures peace of mind while diving into data analysis​​​​​​.

#15. PPC Ninja

Image Credit: PPC Ninja

Website:https://www.ppcninja.com/
Contact:support@ppcninja.com
Price:99 USD – 499 USD per month
Services Offered:Daily bid optimisation recommendations
Weekly new keyword recommendations
Automatic download of Search term reports
Multi-market support
Multi-user support

PPC Ninja offers a comprehensive suite of tools and services for Amazon, Google, and Walmart advertising. It provides agencies and brands with various options to drive profitable growth. 

The software can leverage long-tail keywords, using advanced data-sufficiency models for successful bidding. PPC Ninja allows for setting multi-level target ACoS at the product, campaign, and branded keyword levels, enabling sophisticated bid optimisation strategies. 

Their managed services team employs a 30-point SOP checklist for consistent and thorough optimisation, ensuring stellar campaign creation, keyword selection, and bid optimisation ​​​​​​​​​​results.

#16. Adalysis

Image Credit: Adalysis

Website:https://adalysis.com/
Contact:https://adalysis.com/contact/
Price:99 USD – 499 USD per month
Services Offered:PPC management 
Campaign automation
Campaign monitoring
Multi-Campaign Dashboard
PPC targeting

Adalysis offers sophisticated PPC management software designed to boost conversion rates and returns efficiently. It employs advanced automation strategies and tools to manage PPC accounts at scale, offering a depth of analysis that is easily accessible for data-driven decision-making. 

It has over 40 powerful optimisation tools, automated daily audit checks, and a range of recommendations to improve PPC management workflow.

Adalysis also provides bulk management tools, particularly beneficial for digital marketing agencies and small businesses seeking cost-effective ad management solutions. Simplifying PPC management allows companies to focus more on strategic and creative tasks​​​​.

#17. Skai

Image Credit: Skai

Website:https://skai.io/
Contact:Demo on website
Price:Request for quote
Services Offered:Omnichannel advertising
Data connectivity
Dynamic Marketing Mix
Budget Forecasting
Strategic Consulting

Skai, formerly known as Kenshoo, empowers brands with a comprehensive omnichannel marketing platform. This platform integrates retail media, social media, search engines, and app stores, driven by data connectivity and AI-powered capabilities. 

Skai’s unique offering focuses on powerful and measurable ad channels within the ‘walled gardens’, ensuring customer and business data safety. Its pricing model stands out, offering flat, tiered platform pricing, which allows businesses to experiment and scale effectively. 

Moreover, Skai simplifies complex tech stacks through its partnerships and API integrations, making it an ideal solution for brands looking to enhance their omnichannel marketing strategies without compromising sophistication​​​​​​​​.

#18. Sellozo

Image Credit: Sellozo

Website:https://www.sellozo.com/
Contact:Demo on website
Price:Request for quote
Services Offered:Ad AutomatorCampaign studio
Performance marketing management
Reporting and analytics

Sellozo’s Amazon advertising optimisation platform is centred around AI-driven automation, providing services at flat-fee pricing without long-term contracts. This platform has demonstrated a significant impact, with customers seeing an average 70% increase in ad profit. 

Its ‘Campaign Studio’ feature simplifies PPC management through an easy-to-use drag-and-drop interface and automated keyword harvesting. 

Additionally, Sellozo offers full PPC management services, with a team of US-based Amazon experts working alongside their AI tool to drive advertising strategy and growth. 

This comprehensive approach is powered by billions of transactions, showcasing its large-scale impact on annual sales and automated ads​​​​​​​​.

#19. AdZoop 

Image Credit: AdZoop

Website:https://adzoop.org/
Contact:hr@adzoop.org
Price:Request for quote
Services Offered:Cloud enablement
Telecom and design implementation
Continuous testing
Risk and security management

AdZoop is a leading Amazon PPC software recognised for its exceptional features and capabilities. This software shines with its comprehensive campaign management, bid optimisation, and keyword research tools, allowing sellers to drive targeted traffic and achieve outstanding results. 

AdZoop stands out with its advanced analytics and reporting functionalities, offering users valuable insights into their campaign performance and assisting them in making data-driven decisions.

It boasts an intuitive interface and a suite of automation features, making it an ideal choice for sellers aiming to optimise their Amazon PPC campaigns. 

AdZoop’s actionable recommendations and user-friendly approach enable sellers to experience the effectiveness of top-tier software, unlocking their advertising potential in a highly competitive marketplace​​.

#20. ManageByStats

Image Credit: ManageByStats

Website:https://managebystats.com/
Contact:support@managebystats.com
Price:15 USD – 59.97 USD
Services Offered:Review automation
Decisions Dashboard
KPI & Profit Dashboards
KPI Smart Notifications
KPI Checklists

ManageByStats offers a comprehensive suite specifically designed for Amazon sellers. It provides real-time insights into profits and the ability to automate Review Request messages, thus enhancing seller feedback. 

The software has features like transparent financial insights, accurate financial breakdowns, and visually appealing graphs for trend spotting. Its Product Line Feature and extensive customer data capabilities, including geo-analytics and order history, provide in-depth insights for strategic decision-making. 

ManageByStats also offers inventory forecasting and SellerMail for advanced email automation, all contributing to efficient campaign management and growth. Their focus on simplifying Amazon FBA businesses’ financial management makes them a valuable asset​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​.

#21. PPC Entourage

Image Credit: PPC Entourage

Website:https://ppcentourage.com/
Contact:ifo@ppcentourage.com
Price:Request for quote
Services Offered:Bulk campaign management
Ads automation
Ad management
Profit maximiser

PPC Entourage is renowned for its ability to streamline Amazon PPC campaigns, eliminating the need for complex spreadsheets. The platform supports all Amazon ad types and offers customisable reporting, multi-channel campaign templates, and data-driven insights. 

Its user-friendly interface and comprehensive support across regions make it accessible to many users. PPC Entourage’s Bulk Engine allows for efficient campaign optimisation, and its automation tools are designed to scale Amazon ads rapidly. 

The platform also provides in-depth analytics for campaign adjustments and boasts sales-driven automation strategies to optimise budgets and increase organic sales. PPC Entourage’s commitment to continuous improvement and customer-centric features make it one of the best Amazon PPC software solutions​​​​​​​​​​​​​​​​​​​​.

#22. PPC Bee

Image Credit: PPC Bee

Website:https://www.ppcbee.com/
Contact:info@ppcbee.com
Price:Request for quote
Services Offered:Ad automation
Keyword generation
Campaign automation
DSA and GMC Feed exports

PPC Bee is a digital marketing tool catering to over 3,354 users and managing 134 million ads across 53 countries. It simplifies campaign management across multiple ad systems and markets, offering a powerful yet user-friendly interface. 

PPC Bee’s PPC Tuner optimises ROI by eliminating underperforming keywords, while its automated campaign structure and DSA and GMC Feed exports streamline operations. 

Their success stories include Brasty, which achieved a 163% higher conversion rate on Facebook ads, and Top Vision, which saw reduced costs through effective PPC management. 

#23. BidX

Image Credit: BidX

Website:https://www.bidx.io/
Contact:hello@bidx.io
Price:149 EUR – 449 EUR per month
Services Offered:Automated bid and keyword adjustments
KDP support
Chat and mail support
Strategy Proposals
Keyword management

BidX prides itself as the ultimate Amazon PPC tool, known for its stability, reliability, and AI-powered support backed by a team of Amazon experts. 

As the EU market leader, it is used daily by over 2,000 customers, offering functionalities like campaign audits and individual optimisation recommendations. 

BidX’s unique approach includes features like 1-Click campaign creation, automatic bid and keyword management, and a customisable dashboard for performance evaluation. These tools help users save time and enhance the profitability of their ads, making BidX a preferred partner for expanding into the EU market​​​​​​​​​​.

#24. Adcore

Image Credit: AdCore

Website:https://www.adcore.com/
Contact:info@adcore.com
Price:33.99 USD per month
Services Offered:Marketing analysis
Digital marketing automation
Marketing cloud

Adcore is a top-tier Amazon PPC software that provides a comprehensive set of tools for optimising advertising campaigns. Its advanced bid management, campaign optimisation, and robust analytics are driven by cutting-edge algorithms, enabling sellers to drive targeted traffic, increase sales, and maximise ROI. 

Adcore’s Marketing Cloud offers a suite of applications to simplify the work of advertisers and marketers, making it an essential tool in the digital marketing space. Its accolade as Microsoft Advertising Global Channel Partner of the Year 2023 underlines its effectiveness and innovative approach. 

Adcore’s intelligent keyword research, ad scheduling, and competitor analysis capabilities empower sellers to make data-driven decisions for optimal PPC performance​​​​​​​​​​​​.

#25. Zon.Tools

Image Credit: Zon.Tools

Website:https://www.zon.tools/
Contact:Contact on website
Price:Request for quote
Services Offered:24/7 Slack Support
Monthly Strategy Call
Manually Manage Campaigns
Proprietary PGN Structure
KeyWord Miner™ and Target Miner™

Zon.Tools is an all-in-one Amazon PPC platform designed to automate and scale profitable campaigns. With its proprietary AI technology, Zon.Tools continuously optimise PPC campaigns, maximising sales and brand exposure. 

The platform offers smart automation to put your PPC on autopilot, boosting sales and profits. Zon.Tools specialises in maximising exposure on Amazon through Sponsored Display, Brand, and Product Ads, ensuring products reach high-intent buyers. 

Catering to both Amazon Sellers and Merch by Amazon, it provides complete ad launch and PPC optimisation. With over 1,000 trusting customers, Zon.Tools scales hundreds of Amazon stores to seven figures and beyond​​​​​​​​​​​​​​​​​​​​​​.

#26. AdScale

Image Credit: AdScale

Website:https://adscale.com
Contact:https://adscale.com/contact-us/
Price:129 USD – 2,990 USD per month
Services Offered:Business Analytics
Key performance indicators
Trend analysis
Data-driven advertising plan
Data-driven SMS plan

AdScale simplifies e-commerce advertising with its AI-driven platform, allowing users to create and manage campaigns across multiple channels. It provides a unified platform for managing data, acquisition, and customer retention, integrating Facebook and Google Ads with SMS and email marketing. 

AdScale’s strength lies in boosting ad performance by automating ad creation, optimisation, audience targeting, and performance tracking. 

It utilises store customer and sales data to create hyper-targeted campaigns, offering rich analytics and insights for smarter business decisions. 

Additionally, AdScale enhances customer lifetime value through personalised SMS and email marketing, supported by a dedicated team ensuring smooth integration​​​​​​​​​​​​​​.

#27. Pacvue

Image Credit: Pacvue

Website:https://www.pacvue.com/
Contact:https://www.pacvue.com/about/contact-us
Price:Request for quote
Services Offered:Advertising
Sales
Analytics
Market intelligence 

Pacvue is among the best Amazon PPC software with its advanced retail AI platform. It enables businesses to respond quickly to market developments and elevate products across over 90 online marketplaces. 

Pacvue’s platform is built to scale, offering solutions for revenue growth through product research, forecasting, and retail media advertising. It provides tools for boosting the bottom line, driving incremental sales, and growing market share with smart strategies. 

With $150B in GMV and $13B in ad spend over three years, Pacvue’s partnerships with leading brands and agencies highlight its industry leadership and ability to exceed business goals​​​​​​​​​​​​.

#28. Data Hawk

Image Credit: DataHawk

Website:https://datahawk.co/
Contact:Demo on website
Price:Request for quote
Services Offered:Product optimisation
Data analysis
Optimisation insights and recommendation
Sales data monitoring and assessment
Search performance management

DataHawk, a next-generation eCommerce analytics platform, stands out as a pivotal tool for brands aiming to enhance their sales and profitability on Amazon and Walmart. 

It provides unparalleled access to comprehensive data, enabling the creation of custom dashboards and analytics to stay ahead in a competitive market. 

DataHawk’s strength lies in streamlining operations and accelerating decision-making processes, thus freeing up valuable resources for growth. The platform also boasts customisable insights and actionable AI recommendations, helping to prevent data paralysis. 

With an average revenue growth observed within the first six months and return on ad spend (RoAS) improvement within the first year, DataHawk proves its effectiveness. It’s available in all Amazon markets and is trusted by many brand operators​​​​​​​​​​​​​​​​​​.

#29. Helium 10

Image Credit: Helium 10

Website:https://www.helium10.com/
Contact:https://kb.helium10.com/hc/en-us/requests/new
Price:29 USD – 229 USD per month
Services Offered:Insights & Recommendations
Listing Optimisation
Advanced Brand Analytics
Monthly Expert Training
In-Person Workshops

Helium 10, an all-in-one platform, offers a comprehensive suite of tools for Amazon sellers. The Adtomic tool, part of this platform, is an AI-powered Amazon advertising tool designed to maximise ROI and minimise wasted effort. 

It provides clear visibility into PPC data and includes advanced optimisation automation capabilities. Adtomic stands out with its high-level organic markers like total advertising cost of sales (TACoS) and its flexibility in making performance decisions based on detailed analytics. 

This tool is ideal for sellers looking to enhance their conversions and overall profitability on Amazon​​.

#30.  Jungle Scout

Image Credit: JungleScout

Website:https://www.junglescout.com/
Contact:support@junglescout.com
Price:29 USD – 84 USD per month
Services Offered:Advertising analytics
Keyword strategy
Listings optimisation
Inventory management
Finance insights

Jungle Scout, an essential tool for Amazon success, is grounded in data and innovation. It offers critical insights for eCommerce success through powerful market intelligence and product research. 

This platform enables businesses to drive sales more effectively and maximises Amazon revenue with market insights and advertising tools. It’s particularly beneficial for managing large brands, offering features like ad spend optimisation, customisable dashboards, and data visualisations. 

Additionally, Jungle Scout’s Advertising Analytics tool provides a comprehensive view of Seller Central and Campaign Manager data, assisting sellers in evaluating PPC success at multiple levels. 

This tool ensures a transparent view of individual Amazon standard identification numbers (ASINs) or product performance, with key metrics such as total sales, ACoS, and TACoS. 

Moreover, its clean, customisable interface allows for efficient analysis of multiple campaign metrics on a single page, enhancing the strategic integration of keywords and search terms into ads​​​​​​​​​​​​​​​​​​.

Conclusion About The Best Amazon PPC Software

Finding the best Amazon PPC software is the key to unlocking your success as an Amazon seller. Each software solution in our listicle offers unique features and benefits, but they all share the common goal of helping you optimise your PPC campaigns, increase sales, and maximise profitability.

As you’ve learned, these tools provide essential data and insights to make informed decisions about your advertising strategy. They can help you save time, reduce wasted ad spend, and improve your ROI.

Now that you’ve explored our listicle and discovered the top Amazon PPC software options, here are some tips for your next steps.

Firstly, consider your specific business goals and needs. Think about which features are most important to you. This will help you narrow down your choices. You can also sign up for free trials to test the tools and see which one aligns best with your business.

Once you’ve selected a software tool, regularly monitor your campaigns and analyse the data it provides. Use this information to make adjustments and optimise your advertising efforts. Finally, contact customer support if you encounter issues or have questions about using the software effectively.

Note: For the latest and most recent updates on the above recommendations, refer to their respective website for the most accurate information.

Frequently Asked Questions About The Best Amazon PPC Software

Is Amazon PPC Software Suitable For Both Beginners And Experienced Sellers?

Yes, Amazon PPC software is suitable for sellers of all levels, from beginners to experienced professionals. Many software solutions offer user-friendly interfaces and guides to help beginners get started. 

For experienced sellers, these tools offer advanced features and analytics to fine-tune campaigns and maximise ROI. It’s adaptable to your skill level and business needs.

Is Amazon PPC Software Suitable For All Types Of Amazon Businesses?

Yes, Amazon PPC software is versatile and can benefit various types of Amazon businesses, including private label sellers, wholesalers, and retailers. It offers tools and insights that can be tailored to meet different business models’ specific needs and goals.

Is It Necessary To Have Prior PPC Advertising Knowledge To Use Amazon PPC Software Effectively?

No, it’s not necessary to have prior PPC advertising knowledge. Many Amazon PPC software tools are designed to be user-friendly and provide guidance for beginners. They offer step-by-step instructions and automated features to simplify the process for users with varying levels of expertise.

How Frequently Should I Monitor And Adjust My Amazon PPC Campaigns When Using PPC Software?

The frequency of monitoring and adjustments depends on various factors, including your campaign’s performance, budget, and competitiveness. Generally, it’s recommended to monitor campaigns regularly, especially during the initial stages. 

Amazon PPC software can provide real-time data, making it easier to identify opportunities and make necessary adjustments to improve campaign performance.

Are There Any Hidden Costs Associated With Using Amazon PPC Software?

While most Amazon PPC software tools have transparent pricing structures, it’s essential to inquire about any potential hidden costs, such as additional fees for premium features or exceeding certain usage limits. Always review the pricing details carefully before committing to a software solution.

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