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30 Best CRM Software For Small Businesses In Singapore

By the Legit Best Services editorial team · Editor-in-chief Jim NgUpdated 30 businesses compared
A cutaway view of an office with interconnected geometric blocks.

Mastering lead management can be a valuable skill for small business owners in Singapore. In business, the real challenge lies not just in attracting potential clients, but in effectively capturing and nurturing these leads to successful outcomes.

Without a solid system, valuable prospects may slip away, potentially stunting revenue growth and business expansion. This is where the significance of the best CRM software for small businesses in Singapore comes into play.

A CRM solution tailored to your specific business needs can revolutionise your approach to client relationships, converting a tangle of missed opportunities into a streamlined pathway of engagement and growth.

Our expertly compiled listicle serves as more than just a guide; it’s your entry point to finding the ideal CRM match for your business, ensuring every lead contributes to your success story.

How we ranked these

This guide is being re-reviewed against our published criteria. Until then the order is our earlier editorial order, and any business that paid for placement is labelled Sponsored.

At a glance

Comparison of every business in this guide
1BestMarketer$97 per month $997 per year-
2ActiveCampaignFrom $29 – $149 (USD)-
3OntraportStarts at $24/month-
4Zoho CRM$14 – $52 per user per month-
5KlaviyoStarts at $0/month for 0 – 250 contacts-
6Salesforce Essentials$25 per user per month-
7Capsule CRMStarts at $21 per user, per month-
8HubSpot CRM$800 – $3,600 per month (USD)-
9Monday Sales CRMFree trial available Paid plans start from $10 – $24-
10Keap$159 – $229 per month-
11Zendesk$19 – $115 per user per month-
12Less Annoying CRM$15 per user per month-
13Copper$29 – $129 (USD) per user per month-
14SuiteDash-
15PipedriveFrom $12.50 – $74.90-
16Agile CRM-
17SugarCRM$49 – $1,000 (AUD)-
18ADA-Asia-
19NetSuite-
20Vtiger CRM$12 – $42-
21Salesflare$29 – $99 per user per month-
22SpotlerFree 14-day trial Paid plans start from $21 – $64-
23FreshworksFree trial available Paid plans start from $15 – $69-
24Insightly$29 – $99 (USD) per user per month-
25Bitrix24$49 – $399 (USD)-
26Streak-
27Nutshell$16 – $67 (USD)-
28EngageBay-
29BenchmarkONEFree trial available Paid plans start from $199 – $399-
30Nimble$29.90 per month$24.90 per month-
01

BestMarketer

BestMarketer

BestMarketer is more than just a CRM; it’s a comprehensive solution for small businesses in Singapore looking to enhance their online presence.

This platform excels in transforming clicks and traffic into valuable leads, thanks to its versatile form and survey builder and consolidated conversation management across various channels like FB messenger, Instagram DMs, and email.

The drag-and-drop editor eliminates the need for external designers or programmers, empowering businesses to independently create effective landing pages and websites. BestMarketer goes further by offering tools for upselling, cross-selling, and setting up recurring sales, alongside efficient appointment scheduling.

With features that boost sales conversion and encourage repeat purchases, it’s a game-changer for small businesses aiming to maximise their online potential.

02

ActiveCampaign

ActiveCampaign

ActiveCampaign distinguishes itself with its powerful automation capabilities, ideal for small businesses in Singapore aiming to advance their marketing and sales efforts. It offers personalised communication through automated emails, ensuring timely engagement with customers.

ActiveCampaign excels in both marketing and sales, providing personalisation tools that drive lead generation and customer engagement. The platform’s compatibility with over 900 integrations, including Shopify and WordPress, enhances its versatility.

Features like sales reporting, win probability, lead scoring, and task assignment are invaluable for small businesses focused on growth. ActiveCampaign’s comprehensive approach to automation and data integration makes it a top choice for businesses aiming to surpass their sales goals.

03

Ontraport

Ontraport

Ontraport presents itself as an all-encompassing solution, making it one of the best CRM software for small businesses in Singapore. It integrates various functions – from sales and CRM to smart pipelines and task automation – all in a single, user-friendly platform.

This CRM stands out for its unified contact history, lead scoring and mobile accessibility. Ontraport excels in offering no-code web apps and dynamic CMS, alongside powerful marketing automation without high costs. Its high-converting web pages and forms, along with creative upsell opportunities, are designed to increase lead and customer conversion​​​​​​​​​​​​​​​​​​​​.

04

Zoho CRM

Zoho CRM

Zoho CRM stands out as a user-friendly and highly customisable CRM solution, ideal for small businesses in Singapore that value simplicity and efficiency. It transitions businesses from traditional spreadsheets to a more organised system, perfect for managing growing leads and contacts.

Zoho CRM’s easy integration with tools like GSuite, Microsoft 365, and Slack makes it a versatile choice. It safeguards data with robust security features, including encryption and two-factor authentication. Its lead management capabilities and automation tools, like email sending and sales process automation, are designed to maximise the efficiency of sales teams.

With Zoho CRM, managing social media interactions and responding promptly to customer inquiries is streamlined, ensuring no opportunity is missed.

05

Klaviyo

Klaviyo

Klaviyo offers a dynamic CRM experience, perfect for small businesses in Singapore aiming to power up their digital relationships. It’s not just an email platform; Klaviyo extends its prowess to SMS, and mobile push, and even collects product reviews, all under a unified cloud solution.

Its segmentation, flows, campaigns, and AI-driven insights ensure each marketing effort is precise and effective. Klaviyo’s eCommerce integrations like Shopify and Adobe, along with over 300 apps, make it a versatile choice for diverse business needs, ensuring a comprehensive understanding of each customer’s journey​​​​​​​​​​.

06

Salesforce Essentials

Salesforce Essentials
Image: SalesforceEssentials

Salesforce Essentials is renowned for its role in strengthening relationships between companies and their customers, a critical aspect for small businesses in Singapore. Their philosophy extends to connecting employees and governments with their stakeholders.

At the heart of Salesforce Essentials is the Customer 360 platform, the world’s leading CRM, which unites departments and facilitates collaboration. It offers a single source of truth and integrated capabilities essential for crucial conversations and decision-making.

Additionally, Salesforce Essentials employs Tableau for deep data insights, enabling businesses to effectively serve their customers. This commitment to building trust and respect through advanced technology makes Salesforce an invaluable asset for small businesses.

07

Capsule CRM

Capsule CRM

Capsule CRM, acclaimed for its simplicity and power, makes managing customer relationships easier for Singapore’s small businesses.

This online CRM offers a comprehensive contact management system, allowing businesses to organise customer information, track conversations, and provide personalised experiences. Its sales pipeline and analytics provide insightful reports, enabling businesses to make informed decisions.

Capsule stands out for its workflow automation, which cuts out busy work, making processes quicker and more consistent. The CRM integrates smoothly with tools like Outlook and Gmail, and is highly regarded by businesses worldwide for its ease of use and significant return on investment​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​.

08

HubSpot CRM

HubSpot CRM

HubSpot CRM is an all-in-one customer platform, essential for small businesses in Singapore seeking a comprehensive CRM solution. It integrates marketing, sales, content management, and customer service, all underpinned by a robust CRM database.

This connected system offers unprecedented insights into each contact’s journey, enhancing customer engagement. HubSpot stands out with its six core products – marketing, sales, customer service, content management, operations, and commerce – each powerful alone, but transformative when used together.

This integration makes HubSpot CRM one of the best CRM software for small businesses in Singapore, allowing them to focus on what truly matters: their customers.

09

Monday Sales CRM

Monday Sales CRM

Monday Sales CRM stands out for its customizability and ease of use, making it a strong contender for small businesses in Singapore. This no-code, fully customisable platform allows for seamless adaptation to various sales cycles.

Small businesses can benefit from its multiple pipeline management and column addition features. Automating sales processes, such as lead assignment and activity reminders, enhances efficiency.

Moreover, Monday Sales CRM’s centralised client communication, including integrated email tracking and template use, streamlines customer interactions. Its user-friendly interface and time-saving features make it an ideal choice for small businesses seeking to optimise their sales processes with minimal complexity.

10

Keap

Keap

Keap is a game-changer for small businesses in Singapore, offering intuitive client management software that organises and automates follow-up processes. With Keap, businesses can capture leads effortlessly through custom forms and integrate seamlessly with social media platforms.

The software’s all-encompassing approach ensures that all client information is consolidated and accessible from both desktop and mobile applications.

Personalised follow-ups, triggered by detailed segmentation, enhance lead conversion rates. Keap also eases the transition for businesses, offering free migration services, even from competitors. Its hassle-free integration with popular apps like Gmail, PayPal, and QuickBooks streamlines business operations.

As the best CRM software for small businesses in Singapore, Keap provides a significant boost to lead capture efforts, ensuring businesses stay organised and proactive in their client management strategies.

11

Zendesk

Zendesk

Zendesk provides powerful support software tailored for small businesses in Singapore. It maximises agent efficiency with AI tools and workflow automation, facilitating faster customer issue resolution. Zendesk’s omnichannel support allows customers to reach businesses through their preferred channels, including email, live chat, phone, and social media.

The CRM adapts quickly to change, offering out-of-the-box reporting and analytics to measure team performance and identify customer trends. With over 100,000 businesses relying on Zendesk, it is designed to empower customer service agents and sales teams with the necessary tools for success.

Zendesk’s focus on creating conversational customer experiences makes it a top choice for small businesses seeking a comprehensive and adaptable CRM solution.

12

Less Annoying CRM

Less Annoying CRM

Less Annoying CRM, started in 2009 by two brothers, embodies a mission to help small businesses succeed by providing a CRM solution that’s straightforward and devoid of unnecessary complexities. This ethos is particularly relevant for Singapore’s small businesses, offering a refreshingly simple approach to CRM.

Less Annoying CRM is built on the foundation of trust and partnership, offering direct access to the people managing your data and ensuring transparent communication. It’s more than a tool; it’s a commitment to providing a reliable, honest service that values customer relationships over profit.

This approach sets Less Annoying CRM apart as a trustworthy and user-friendly option for small businesses seeking clarity and efficiency in their CRM system.

13

Copper

Copper

Copper stands out for its seamless integration with Google Workspace, making it a unique CRM option for small businesses in Singapore. By syncing with Gmail, Google Calendar, Google Contacts, and Google Drive, Copper provides immediate access to a comprehensive history of interactions with each contact.

This integration extends to productivity tools, offering reminders, tasks, and file management directly within the Google ecosystem.

Copper’s clear visualisation of the sales process, alongside its ability to track deals and business growth opportunities, makes it an ideal choice for businesses heavily reliant on Google Workspace for their operations.

14

SuiteDash

SuiteDash

SuiteDash emerges as a standout choice among the best CRM software for small businesses in Singapore, thanks to its all-in-one platform. It integrates various business functions – from project management and billing to client portals and email marketing – into a single, unified system.

This integration eliminates the need for multiple subscriptions and learning curves, simplifying operations for small businesses. SuiteDash excels in customisation, allowing businesses to tailor everything from menu colours to the login page logo, enhancing client interaction.

Its Custom Domain feature enables businesses to rebrand the platform to their domain, adding a layer of professionalism and branding continuity that’s invaluable for small businesses.

15

Pipedrive

Pipedrive

Pipedrive is renowned for its features that assist in deal prioritisation and performance tracking, making it one of the best CRM software for small businesses in Singapore. It offers tools for managing leads and deals, including custom chatbots and web forms that feed hot leads directly into sales pipelines.

Its ability to track communications and automate repetitive tasks, coupled with AI-driven insights, significantly reduces administrative workload. Pipedrive’s focus on privacy and security ensures business data is handled transparently.

The platform’s mobile accessibility and extensive integrations, including over 350 apps, make it highly adaptable. Custom fields in reports and real-time metrics provide valuable insights, aiding small businesses in achieving their sales objectives.

16

Agile CRM

Agile CRM

Agile CRM distinguishes itself as an all-in-one, affordable solution for small businesses in Singapore. Its cloud-based SaaS service, which is both mobile-ready and user-friendly, offers a suite of tools to streamline sales, marketing, and service. This CRM software enables businesses to manage contacts, track deals, and automate sales processes efficiently.

Agile CRM’s marketing automation, landing page builder, social suite, and email tracking capabilities are particularly noteworthy. They give businesses a comprehensive view of their marketing efforts and customer interactions.

Additionally, Agile’s service features, including a helpdesk, feedback system, and smart ticketing, ensure a personalised customer experience. With integrations for popular platforms like Twitter, Facebook, Google Apps, and LinkedIn, Agile CRM is a versatile and scalable solution for growing businesses.

17

SugarCRM

SugarCRM

SugarCRM excels in connecting sales, marketing, and service teams, allowing them to focus on what truly matters – customer engagement and business growth. Its robust cloud infrastructure and AI-powered predictions offer businesses in Singapore a competitive edge.

The CRM’s comprehensive configuration and APIs facilitate deep customisation, catering to specific business needs.

SugarCRM’s time-awareness feature captures a complete historical record of customer interactions, enhancing situational awareness and decision-making. With its marketing automation, sales force automation, and customer service platform, SugarCRM simplifies complex processes, enabling teams to work more efficiently.

The platform’s on-premises deployment option and the flexibility to integrate add-ons further enhance its appeal, making it a top choice for businesses seeking a powerful and adaptable CRM solution.

18

ADA-Asia

ADA-Asia

ADA-Asia offers a CRM platform that revolutionises marketing efforts by centralising customer data and leveraging customer insights for maximum conversion. This omnichannel CRM empowers marketing strategies and enhances personalised customer experiences.

As a WhatsApp Business Solution Provider, it uses AI and NLP to transform customer experiences on popular channels such as SMS, WhatsApp, Viber, and email. ADA-Asia’s messaging capabilities include end-to-end conversational commerce, advanced AI/NLP engines, and multilingual omnichannel chatbots.

The platform integrates seamlessly with media optimisation, analytics, and tech, offering data-led media strategies and data-driven creatives. ADA-Asia’s CRM platform facilitates growth by streamlining marketing processes, enabling businesses to focus on building strong customer relationships and driving sales success.

19

NetSuite

NetSuite

NetSuite’s CRM software offers a comprehensive cloud solution, streamlining lead-to-cash processes and enhancing productivity with a complete view of customer interactions. This makes it a strong contender for the best CRM software for small businesses in Singapore.

It integrates seamlessly with NetSuite ERP and eCommerce, elevating sales performance through advanced forecasting, upsell, and commission management. Its mobile accessibility ensures that CRM data is always at your fingertips. Key features include sales force automation, robust reporting and analytics, and effective quota management.

NetSuite also excels in upsell, quote, and order management, providing automated workflows and accurate quoting tools. Additionally, its customer service and support modules offer a 360-degree customer view, automating case management for efficient resolution.

20

Vtiger CRM

Vtiger CRM

Vtiger One offers a comprehensive CRM solution, streamlining customer engagement and loyalty for small businesses in Singapore. It provides a unified view of customer data, insightful analytics, and robust integrations, making it easier for teams to engage with customers and close deals faster.

Vtiger’s intelligent sales CRM increases sales wins with efficient deal management and communication through multiple channels. The multi-channel Help Desk and marketing automation capabilities simplify support and attract customers efficiently.

Vtiger also excels in project management and sale-to-close processes, offering features like time tracking, inventory management, and easy invoice creation. This makes Vtiger CRM a robust all-in-one solution for small businesses seeking to enhance customer engagement and streamline their sales processes.

21

Salesflare

Salesflare

Salesflare is designed for small to medium-sized B2B businesses, focusing on simplicity and automation. It automatically compiles contact and company information, eliminating the need for manual data entry. Salesflare shines in its ability to find business email addresses quickly and seamlessly log meetings and phone calls.

The CRM provides a dedicated document folder for each customer, ensuring easy retrieval of exchanged files. It also offers a comprehensive overview of opportunities, highlighting those needing attention.

Salesflare’s tracking of digital customer engagement, like email opens and website visits, provides valuable insights for follow-up actions. This user-friendly CRM helps understand customers thoroughly, making it an excellent tool for small businesses.

22

Spotler

Spotler

Spotler CRM provides essential features for small businesses in Singapore to manage their sales, marketing, and customer support efficiently. Its sales CRM tool keeps track of customer interactions, while the marketing module manages campaigns and activities effectively.

The service component ensures that all support requests are handled efficiently. Spotler CRM is known for its ease of use, making it ideal for growing B2B teams. It offers free customer support and a range of self-service resources, including tutorial videos and guides.

With integrated email marketing and GDPR compliance, Spotler CRM allows businesses to capture leads and monitor campaign ROI seamlessly. As businesses grow, Spotler CRM can be upscaled to meet changing needs, offering a flexible and user-friendly solution for small businesses in Singapore.

23

Freshworks

Freshworks

Freshworks offers an all-encompassing CRM solution, ideal for small businesses in Singapore seeking to improve customer engagement and accelerate sales. Its platforms, Freshdesk and Freshchat, ensure top-notch customer service across various channels.

Freshmarketer aids in personalising multi-channel marketing campaigns to convert leads effectively. Freshsales, powered by AI, provides insights to shorten the sales cycle and prioritise promising leads. The Neo Platform, central to Freshworks, allows for endless customisation and seamless integration with over 1,200 apps.

Its robust analytics and collaboration tools, coupled with Freddy AI for enhanced AI experiences, make Freshworks a versatile and scalable choice for small businesses aiming to meet every revenue target efficiently.

24

Insightly

Insightly

Insightly CRM offers a balance of affordability and powerful features, making it an ideal choice for small businesses in Singapore. Its scalability ensures that businesses can grow without outgrowing the CRM. Insightly’s user-friendly interface and robust functionality make daily operations smoother and more efficient.

Features like sales pipeline management, lead tracking, and opportunity management help businesses streamline their sales processes. Insightly also excels in business workflow automation, eliminating repetitive tasks and reducing the risk of human errors. Its advanced permissions and validation rules ensure data integrity and compliance.

Furthermore, Insightly’s project and task management capabilities facilitate post-sale transitions, enhancing customer relationships. With customisable CRM options and efficient email management, Insightly stands out as a CRM that truly understands and caters to the evolving needs of small businesses in Singapore.

25

Bitrix24

Bitrix24

Bitrix24 ensures no business opportunity is missed due to miscommunication or delayed responses. This CRM solution centralises customer interactions, empowering businesses to respond swiftly and effectively. It’s not just about managing relationships; it’s about enhancing them, which in turn, nurtures business growth.

Bitrix24 stands out with its multifaceted features, including a customer contact centre, detailed reporting, a comprehensive sales pipeline, and innovative marketing automation. The addition of AI and bots, along with sales analytics and a mobile app, ensures that businesses stay ahead in a competitive market.

What makes Bitrix24 particularly appealing is its customisability, allowing integration with existing tools for a seamless experience. This adaptability, coupled with a supportive user community and expert partners, makes Bitrix24 an invaluable asset for businesses of all sizes.

26

Streak

Streak

Streak uniquely transforms Gmail into a comprehensive CRM, making it one of the best CRM software for small businesses in Singapore. It automatically captures data from contacts and emails, offering task reminders and notifications for pipeline progression.

Built directly into Gmail, Streak facilitates team collaboration by sharing emails, notes, and call logs. It features view tracking, mail merge, and email scheduling capabilities, enhancing communication efficiency.

Streak’s ability to manage various workflows, including sales, project management, and support, right from the inbox makes it a versatile and intuitive CRM choice for businesses heavily reliant on Gmail.

27

Nutshell

Nutshell

Nutshell offers a multifaceted CRM solution for small businesses in Singapore looking to enhance their sales and marketing efficiency. It automates time-consuming tasks and provides in-depth reporting and analytics to track sales performance.

The software’s email marketing capabilities, web form collection, and team collaboration tools streamline customer interaction and lead management. Nutshell’s contact management and custom pipeline views support sales teams in managing customer information effectively.

Integrations with platforms like Google Suite, Microsoft 365, and Quickbooks further enhance its utility. Nutshell’s focus on motivating teams to use CRM makes it a practical choice for small businesses seeking to grow their revenue.

28

EngageBay

EngageBay

EngageBay is a versatile solution for small businesses in Singapore, offering CRM, marketing automation, helpdesk, and live chat software in one unified platform. It excels in managing contacts and sales processes, providing a holistic view of customer interactions.

EngageBay’s marketing automation saves time by sending personalised messages to target audiences. The software’s comprehensive feature set includes sales activity reporting, inventory management, and a 360-degree view of prospects.

Its ease of use, powerful data security, and seamless third-party integration make EngageBay a strong contender for small businesses looking for an affordable, all-encompassing CRM solution.

29

BenchmarkONE

BenchmarkONE

BenchmarkONE offers a comprehensive solution for small businesses in Singapore, combining CRM with marketing automation to convert relationships into sales. Its integration with email clients allows for efficient tracking of conversations in contact profiles, providing valuable context in customer interactions.

The software stands out with its tagging and lead-scoring features, enabling dynamic list creation based on contact interests and purchase readiness. BenchmarkONE’s real-time activity monitoring, including website tracking and hot lead alerts, ensures timely follow-ups.

The platform’s deal-tracking capabilities provide insights into sales goal progress, making it a smart choice for small businesses seeking an all-in-one CRM and marketing solution.

30

Nimble

Nimble

Nimble CRM is the perfect solution for Singapore solopreneurs and small business teams that prioritise relationship-focused sales strategies. It enriches contacts with social and business data, streamlining workflows across multiple channels.

Nimble’s strength lies in its ability to unify contacts from various sources and enhance them with relevant information. The CRM works seamlessly across the web, including integration with email and LinkedIn, making contact management effortless.

Its workflow management and automation tools are designed to drive business growth. With features like social profile matching, email extensions, and group email marketing, Nimble provides a comprehensive set of tools for small businesses focused on building and maintaining strong customer relationships.

Conclusion About The Best CRM Software For Small Businesses In Singapore

This listicle has explored various CRM software options, each offering unique features and benefits suited to the varied needs of small businesses in Singapore. From streamlining lead management to enhancing customer engagement, the right CRM can be a game-changer in handling client relationships and driving your business forward.

As you consider these options, remember that the best CRM for your business aligns with your specific goals, workflow, and customer engagement strategies. Take the time to assess your needs and trial a few options.

Note: For the latest and most recent updates on the above recommendations, refer to their respective website for the most accurate information.

Questions people ask

How Does CRM Software Impact The Productivity Of Small Business Teams In Singapore?

CRM software significantly boosts the productivity of small business teams in Singapore by automating routine tasks, centralising customer information, and streamlining communication processes.

This reduces time spent on administrative tasks, allowing teams to focus more on sales strategies and customer engagement.

What Are The Costs Of Implementing CRM Software For A Small Business In Singapore?

The cost of implementing CRM software for a small business in Singapore can vary widely. It generally depends on the software’s features, the number of users, and whether it’s a cloud-based or on-premise solution. Some CRM providers offer tiered pricing plans to cater to different business sizes and needs.

Can CRM Software Improve The Accuracy Of Sales Forecasting For Small Businesses?

Yes, CRM software can significantly improve sales forecasting accuracy for small businesses. By tracking historical sales data, customer interactions, and buying patterns, CRM systems can provide insightful analytics and predictive modelling to forecast future sales trends more accurately.

How Easy Is Training Staff On New CRM Software In Singapore?

The ease of training staff on new CRM software in Singapore largely depends on the software’s user interface and complexity. Many CRM providers offer user-friendly interfaces with intuitive navigation.

Additionally, most CRMs come with training resources, customer support, and tutorials to facilitate the learning process for staff.

What Are The Key Features To Look For In CRM Software For A Small Business In Singapore?

When selecting CRM software for a small business in Singapore, focus on features like lead and contact management, sales tracking, customer support integration, and marketing automation.

Choosing a CRM that offers strong analytics and reporting tools to track performance and customer engagement effectively is vital.